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廣告宣傳活動(dòng)對(duì)話

放大字體  縮小字體 發(fā)布日期:2006-01-13
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company’s new ice-cream sandwich.

  Tanya: Good morning, Carla. How are you today?

  Carla: I’m doing fine. How about you?

  Tanya: Great, thanks. So, what’s the status of our advertising campaign?

  Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.

  Tanya: What style will the ads use?

  Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.

  Tanya: Sounds like an ideal approach. Will we have a new slogan?

  Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.

  Tanya: Sounds like we’ll have a winner on our hands!

  中文:

  在這個(gè)對(duì)話中,Tanya Nichols是一家冰淇淋生產(chǎn)公司的老板,她正在和她的市場(chǎng)部經(jīng)理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動(dòng)談話。

  Tanya: 早上好,Carla。你今天過得怎么樣?

  Carla: 我很好,你呢?

  Tanya: 很好,謝謝。我們公司的廣告宣傳作得怎么樣了?

  Carla: 正如我以前所提到的,我們下個(gè)月開始的宣傳活動(dòng),是全國范圍內(nèi)的。我們已經(jīng)決定利用各種媒體做全面宣傳。首先,我們?cè)陔娨暽献龀掷m(xù)三個(gè)禮拜的廣告,每天一次,時(shí)間為30秒鐘傳。同時(shí),我們還會(huì)在被選中的人口較多的城市的電臺(tái)廣播中宣傳,每天三次,每次時(shí)間為15秒。最后,我們還會(huì)有一些戶外宣傳活動(dòng),在

  大城市的主要入口處,樹立廣告牌。

  Tanya: 那么采取什么樣的風(fēng)格呢?

  Carla: 我們將把焦點(diǎn)放在日常生活方面,告訴你只要吃一個(gè)冰淇淋三明治,就能消除夏日炎熱。我們還會(huì)通過對(duì)多樣性口味選擇的宣傳,告訴大家推薦我們公司產(chǎn)品的原因,香草并不是惟一的口味。

  Tanya: 似乎是個(gè)完美的方案。我們會(huì)有新的口號(hào)嗎?

  Carla: 當(dāng)然,廣告代理商正在設(shè)計(jì)呢。這個(gè)周末會(huì)出臺(tái)一些新的策劃。

  Tanya: 聽起來我們將會(huì)成為一個(gè)大贏家!
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